Use eye-catching photography
This is the single biggest factor in persuading homebuyers to call about a property. You can have great copy, and a great property, but if you do not have good photography, homebuyers will hesitate to schedule a showing.
The job of an online listing is to show off the beauty and selling points of a property. The last thing you want is a smartphone picture sullying your listing.
Interior shots are a must, but it’s usually the classic exterior “front door” shot that draws buyers in — so you have to get that one right.
Good exterior photographs will include as many of the property’s selling points as possible.
From the "Necessities of Online Home Marketing" by Chris Stoddart - Inman News.